$300M Mixed-Use Development for Atlanta's Southside

A $300 million mixed-use project is planned along Interstate 75 in Henry County, a potential boon for an area south of Atlanta’s airport that’s been mostly overlooked by developers.

While plenty of mixed-use developments have cropped up north of Atlanta in the last few years, the south side of the Perimeter has yet to see significant investment.

But RCP Companies is aiming to change that. The firm recently announced their intentions to build a massive mixed-use project in McDonough.

The 160-acre development called Jodeco/Atlanta South is slated to bring $300 million of investment to Henry County.

The project would rise on what today is vacant land at I-75 and Jodeco, Chambers and Mt. Olive roads. It would include more than 500,000 square feet of retail, 600 residential units, two hotels and a 30-acre park.

Philadelphia, Pa.-based Lubert-Adler Real Estate Funds is providing financing for the project. It could become the single largest investment ever for the city of Stockbridge. It would also show the willingness of capital partners to bet on the growth of suburban commercial nodes south of Interstate 20. “There’s been nothing of this size,” said Dale Hall, administration and community services director for Stockbridge.

Hall added the project could become a major destination for south Atlanta and a catalyst for growth. “We are really excited about the potential,” he said.

The project is inspired by other dense communities that have sprung up across the country and in metro Atlanta, such as Alpharetta’s Avalon.

Those projects, to combat rising e-commerce sales, have created experience-rich shopping and dining destinations in affluent areas such as in-town Atlanta and north Fulton County.

RCP is making a bet on Henry County, which doesn’t have the same concentration of high paying jobs. Unlike Avalon developer North American Properties, the company is targeting more value-oriented retailers that reflect demand in Henry County.

Pittsburgh, Pa.-based Urban Design Associates is the master planner. The project’s first phase could break ground in early fall, with an opening set for later in 2017.

Developers hope to attract an organic grocer and a large sporting goods chain. The project would also feature a 22,000-square-foot food hall.

“We would be the only one in south Atlanta to offer that kind of product,” said Max Grelier, chief development officer for RCP Companies. “We are doing this at a scale to meet demand in the market. We feel like this is an emerging market.”

A market study from Robert Charles Lesser & Co. that said Henry County can support up to an additional 750,000 square feet of retail over the next five years. Within a five-mile radius of the project, annual retail expenditures are estimated at $755 million, or 46 percent of total household expenses.

Stockbridge is looking at a public-private partnership to help fund an outdoor amphitheater at the project, but said it was too early to discuss details. Developers are also seeking approval of the project for annexation into Stockbridge. A meeting is set for March.

Existing wetlands on the site would become an amenity for visitors with a bike path, boardwalk bridge and trails. The project would also have a direct connection to Henry Town Center, a massive retail project with big-box tenants.

Some local retail experts see the project as an exciting investment for Henry County. The area has a tremendous population density that is highly attractive to expanding retailers.

The project will draw from a large trade area that is currently drastically underserved by cutting-edge, mixed-use projects offering significant unique dining, entertainment and recreational amenities.