Midtown Atlanta Project to Change a Full City Block

A massive, multi-pronged project will be swallowing an entire block of prime Midtown Atlanta real estate.

Sited along one of the city’s most active development corridors, Selig Development’s $530 million 1105 West Peachtree mixed-use development is commencing, with major construction milestones on the horizon.

Construction of the 3.5-acre, multi-tower project is scheduled to wrap in by the end of next year.

Google is set to make 1105 West Peachtree its Southeast headquarters, claiming five floors of the planned 31-story office tower.

The Smith, Gambrell & Russell law firm is also taking five floors for its new offices.

Also on the docket is a 178-key Marriott Autograph Collection Epicurean Hotel that Selig reps announced in October.

“We’re currently working with our hotel partners and retail team to fine-tune the office lobby food and beverage service, which will excite Midtown residents, office workers, and visitors alike,” the developer said.

The project, located between MARTA’s Midtown and Arts Center train stations, will also include a 64-unit luxury condo tower called 40 West 12th.

 “We are pleased with the condo sales we have had thus far,” a spokesman for Selig said. “We believe 40 West 12th is hitting on the pulse of what in-town Atlanta condo buyers are looking for, and that’s a high-end product that’s understated yet refined and has access to all the great amenities the project, and Midtown as a whole, have to offer.”

Lastly, at the ground floor, expect some 25,000 square feet of retail space.

Selig has tapped Rule Joy Trammell + Rubio as the design architect and architect of record and Brasfield & Gorrie as the general contractor.